Wednesday 12 October 2011

Fashion Photography

Although Photography was developed in 1830, fashion photography did not arise until the early 1900's when this type of  photography was focused around  the clothing and other fashion items in the picture. Mostly for advertisement purposes and fashion magazines such as Vogue, Elle and Vanity Fair.

In a way the fields of Portriture and Fashion Photography are crossed and in a way that was unavoidable. A portrait being a photo with a person or person in which the face and expression is predominant, although the idea of a fashion photo being focused on the clothing the athsetic of the person and there expression  as well as the clothes has become extremely important too.


Yes, the expression and person in the photo also has to be athsetically pleasing also otherwise the clothing may not sell as well there is alot of photo editting and manipulating of the photo when when featured in a Fashion Magazine.  There is a great deal of airbrushing and editting that helps makes the person in question more "beautiful" . I have to disagree as it is warping the vision of "beautiful" Into some thing that is airbrushed and perfect. This in my view is no the case as you do not have to be perfect to beautiful. Though I do recognise that they do this for commercial benefit. An example photo manipulation is below.










This brings me onto my next point. Commercialism, is it clashing with the creative freedom of the photographer. I believe it may be as the photographer now has to bear in mind that even if they a extremely creative and unique idea, "is it going to sell?", "Is this going to attract the viewer to buy the product worn by the model?" I think this has increased as the fashion industry expanded and the main goal of the industry is to sell.